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    What You Need To Know About Marketing a Property

    Published on January 28, 2015

    Jan 28, 2015

    Property Marketing packages typically include a combination of photographs, videos and professionally written copywriting which highlights the best home and features by Tweed Coast home builders.

    In addition, marketing tools such as floor plans and virtual tours can be included for a more detailed client browsing experience.

    As a home buyer, knowing what these property marketing packages can help you make informed questions when talking to real estate agents.

    Photographs and Videos

    Well produced photographs allow real estate agents to create better connections with their clients and prospects that significantly raise their chances of closing deals.

    The types of photography included in property marketing materials are used for specific purposes depending on the type of property being marketed by Tweed Coast home builders.

    Here’s a brief overview of the more commonly used types of photography:

    • Aerial photography: Aerial photography shows aerial views of about 20 metres or so around the property and is shot by a plane, helicopter or even drone. They are great ways of showing a larger area of the house such as its surrounding environment, pools, and general landscape.
    • Dusk photography: A dusk photograph shows properties with a more atmospheric effect that tends to create a bigger and more memorable impression on potential home buyers.

    Photography can also be combined with videos and floor plans to create effective and interactive online presentations for clients. By clicking or tapping on photos and video files, clients can get detailed views, including 360-degree virtual tours of each floor and room in the houses they are interested in.


    It should be no surprise that property marketing materials for a house and land package will use persuasive language; after all, the agent is trying to sell properties for the NSW home builders they are working for. However, as a customer it is always a good idea to make sure that the sales practices being used are reasonable and professional.

    The copywriting should not contain any misspelled words or unrealistic promises.

    At Perry Homes we stand by our commitment to high-quality service and professional craftsmanship. Our property marketing materials highlight our ethical approach to offering clients our best product offerings in the most transparent way.

    Our team at Perry Homes invites you to contact us at any time to discuss how our team of home building professionals can help you realise your dream of owning a home. Come see why we are regarded as one of the most trustworthy Northern NSW home builders in the business.

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